{"title":"Goods \u0026 Books","description":"\u003cp\u003eCandles, books and keepsakes inspired by the story of Dassai.\u003c\/p\u003e","products":[{"product_id":"dassai-blue-candle","title":"Dassai Blue Candle","description":"\u003cp\u003e\u003cem\u003eHandcrafted, unscented, all natural soy candle, repurposed from our bottle\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eLabel image may vary\u003c\/em\u003e\u003c\/p\u003e","brand":"Dassai Blue","offers":[{"title":"Type 23 720ml Candle","offer_id":48466507366719,"sku":"","price":25.0,"currency_code":"USD","in_stock":true},{"title":"Type 35 720ml Candle","offer_id":48714984030527,"sku":"","price":25.0,"currency_code":"USD","in_stock":false},{"title":"Type 50 720ml Candle","offer_id":48466507399487,"sku":"500720candle","price":25.0,"currency_code":"USD","in_stock":true},{"title":"Type 50 360ml NIGORI Candle","offer_id":49613656326463,"sku":"","price":15.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/7332\/7423\/files\/image-2_48130e06-b729-4e51-bba9-ca4021bf33d0.png?v=1787949365"},{"product_id":"dassai-book-by-hiroshi-sakurai","title":"Dassai: Eight Falls, Eight Rises — Book by Hiroshi Sakurai","description":"\u003cp data-start=\"168\" data-end=\"719\"\u003e\u003cstrong data-start=\"168\" data-end=\"222\"\u003e\u003cstrong data-start=\"111\" data-end=\"169\"\u003e獺祭USA会長・桜井博志による本書は、数々の挑戦と失敗を乗り越えながら成長してきた獺祭の歩みを描いています。\u003c\/strong\u003e\u003cbr data-start=\"169\" data-end=\"172\"\u003e山口県の山あいにある経営不振の酒蔵を立て直し、純米大吟醸「獺祭」を生み出すまでの道のりを通して、桜井は「本当に美味しい酒を造る」というただ一つの信念に基づいた経営哲学を語ります。常識的な経営手法にとらわれることなく、獺祭は日本から世界へと羽ばたき、自然災害や世界的パンデミック、さらにはニューヨークでの酒蔵建設という困難を乗り越えてきました。\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"168\" data-end=\"719\"\u003e\u003cstrong data-start=\"168\" data-end=\"222\"\u003eWritten by Hiroshi Sakurai, Chairman of Dassai USA\u003c\/strong\u003e, this book chronicles the remarkable growth of Dassai through decades of bold decisions, setbacks, and perseverance. From reviving a struggling rural brewery in Yamaguchi to creating the iconic Junmai Daiginjo “Dassai,” Sakurai shares a management philosophy driven by a single belief: \u003cem data-start=\"509\" data-end=\"536\"\u003emake truly delicious sake\u003c\/em\u003e. Defying conventional business wisdom, Dassai expanded from Japan to the world, overcoming natural disasters, a global pandemic, and the challenges of building a brewery in New York.\u003c\/p\u003e\n\u003cp data-start=\"721\" data-end=\"779\"\u003e📌 \u003cstrong data-start=\"724\" data-end=\"779\"\u003ePlease note: This book is written in Japanese only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Dassai Blue","offers":[{"title":"Default Title","offer_id":51701858271551,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/7332\/7423\/files\/9784911497012_600.jpg?v=1767980677"},{"product_id":"the-story-of-dassai-the-art-of-sake-by-anthony-rose","title":"The Story of Dassai (Book): The Art of Sake by Anthony Rose","description":"\u003ch3 data-start=\"139\" data-end=\"170\"\u003eAbout \u003cem data-start=\"149\" data-end=\"170\"\u003eThe Story of Dassai\u003c\/em\u003e\n\u003c\/h3\u003e\n\u003cp data-start=\"172\" data-end=\"517\"\u003e\u003cem data-start=\"172\" data-end=\"193\"\u003eThe Story of Dassai\u003c\/em\u003e tells the remarkable rise of one of the world’s most celebrated sake brands. Founded in the mountains of Iwakuni, Yamaguchi Prefecture in the 1700s, the brewery remained a small, struggling family business for centuries. That changed in 1984, when Hiroshi Sakurai became CEO and set out to reinvent Dassai against all odds.\u003c\/p\u003e\n\u003cp data-start=\"519\" data-end=\"943\"\u003eThrough bold decisions and relentless dedication to quality, Sakurai transformed Dassai into Japan’s leading ultra-premium sake. Today, alongside his son Kazuhiro Sakurai, he continues to refine the brand and expand its global reach—most notably with the opening of Dassai’s groundbreaking brewery in New York. This book offers an inspiring behind-the-scenes look at innovation, craftsmanship, and the pursuit of excellence.\u003c\/p\u003e","brand":"Dassai Blue","offers":[{"title":"Default Title","offer_id":51701862891839,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/7332\/7423\/files\/TheStoryofDassaiTheArtofSakecover.webp?v=1767981807"},{"product_id":"dassai-blue-baseball-cap","title":"Dassai Blue Baseball Cap","description":"\u003cp\u003eA timeless navy baseball cap featuring the signature DASSAI BLUE embroidered logo. 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